Pink October - Breast Cancer Awareness Month

Twitter Campaign

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We have a Winner!

Congratulation to May Ang Mee Leng (@May_9582) from Sri Petaling, KL

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In order to promote MAKNA’s entrance in Twitter, a contest was organised relating breast cancer awareness and the creativity of the tweeters. Since October is the world breast cancer awareness month, MAKNA and The Coffee Bean and Tea Leaf Malaysia decided to gather strengths in this fight. A special edition of the Laguna Pink Tumbler is being sold at Coffee Bean outlets for RM68. For every purchase, RM20 comes to us, in support to our projects.

During the last three weeks, we organized a contest in Twitter, asking our followers to tweet about breast cancer prevention and awareness in 140 characters or less. The best sentence, chosen by the public, would receive a Laguna Pink Tumbler as reward. For that matter, whoever wanted to support the cause would have to sign in to Twitter and follow our timeline (@makna_malaysia). The event was also promoted in MAKNA’s Facebook page, in a way that our fans on that network could also join Twitter and follow our updates and activities there.

Stage 01 of the contest happened between November 03 and November 12, 2009. Twitter users were allowed to send as many campaign-related tweets as they wished until 11:59pm of its last day. After that, MAKNA’s staff chose the three best sentences among all the updates related to the contest – this selection was performed by the International Division Manager, the Senior Manager and the General Manager. In the last phase, these top 3 tweets were placed in an internet poll, allowing all Twitter users, regardless their participation in Stage 1, to vote for the best sentence about cancer awareness. The poll was closed on November 20 at 11:59pm, giving the prize to Twitter user @May_9582.

The user, whose real name is May Ang Mee Leng, will be contacted to obtain her personal information. The prize will be collected in a date to be chosen by MAKNA’s staff, after agreement with The Coffee Bean and Tea Leaf Marketing Department.

To learn about Twitter and follow MAKNA’s profile go to www.twitter.com/makna_malaysia

You can sign in to it on the page’s top right. You only need your full name, location, a valid email account and a username. We update it daily, promoting events, activities and awareness.

To become our fan in Facebook, go to http://www.facebook.com/pages/MAKNA-Majlis-Kanser-Nasional-Official-Page/159718595835

Here is the screenshot for the final results, which can be seen at http://twtpoll.com/qsn8v7